Our story
The same problem in every company we worked in
We spent more than 14 years in the Saudi market running sales, operations and digital transformation at large service companies, with teams serving thousands of customers. We kept seeing the same picture: customer messages arriving after hours with no one to answer, ad budgets spent with no one knowing which riyal was earning, and reports reaching management after the moment to decide had passed.
We tried the usual fixes: extra staff, a separate software tool for each department, marketing agencies. Each fix covered one part and added another cost and another report. We found that companies don’t lack another tool. They lack a team that works on all the data together and never sleeps.
That’s where Expert Systems began: one system that brings together AI employees and a control dashboard, connects to the company’s current systems, raises only what the decision-maker needs, and acts with their approval.
About the founder
More than 14 years in the Saudi market across B2C and B2B sales, operations management, and digital transformation, plus founding tech and service companies and mobile apps. He holds an MBA.